pronounced [U-L]

Bio pronounced [buy-oh]

This is the story of a boy from a small town in Närke. Called Örebro. He had what we in Sweden called mindervärdeskomplex. So he moved to New York to level it out with some hubris

He did an exchange at Princeton, didn't want to lose his english proficiency, so he got into hospitality. In Örebro, hotels was about the only place anyone didn't speak närkingska

Now, he was gonna become a hotelier. but nah. it's was too much REV PAR and BAR, LRA and other underwhelming abbreviations.

He heard about Hyper Island and learned to fter Effects to create a fake-case-study-creative-application. He took on the journey to become a Digital Media Creative. Which brought him to Wieden + Kennedy Amsterdam. Where he did award-winning work for Heineken and EA sports (which made for excellence research playing numerous hours of FIFA 15).

After a few years working with Assembled in Sweden and OMD in Stockholm. 

He moved to New York where he worked at The Barbarian Group before joining McCann NY, where he currently works as a Associate Creative Director/Copywriter.

 

Do smart work, the audience is.
 

 

Joel is...

A Creative Director and Copywriter at Fred & Farid New York. He has spent time in Europe and America at agencies like Wieden+Kennedy, OMD and The Barbarian Group and McCann NY working on everything from consumer goods to financial services.

His work has been recognized at the Cannes Lions, The ONE Show, New York Festivals, Midas Awards, Shorty Awards, Festival of Media, Golden Hammer and more. It’s been featured in Creativity, New York Times, The Drum, Campaign and Little Black Book.

Joel is a Hyper Island Alumni with a keen eye for innovation and tech, and a passion to create smart work for an active audience.

 

 
 

Say Hey

 
 
 

 
 

Some selected accolades

 

Silver Clio - Clio Awards 2018

Bronze Clio - Clio Awards 2018

Bronze - Cresta Awards 2018

Jury ONE SHOW 'Young Ones' 2017

Keynote Speaker AdDay 2017

LIA Creative Liaison 2016

Finalist - Cannes Lions 2015

Siver Lion - Cannes Lions 2013

Bronze Lion - Cannes Lions 2013

Bronze Lion - Cannes Lions 2013

Bronze Lion - Cannes Lions 2013

Bronze Lion - Cannes Lions 2013

Finalist - Cannes Lions 2013

Merit Award - The ONE Show 2018

Best in Show - ANA Multicultural Awards 2017

Bronze - New York Festivals 2018

Bronze - New York Festivals 2018

Gold - New York Festivals Midas Awards 2016

Gold - New York Festivals Midas Awards 2016

Gold - New York Festivals Midas Awards 2016

Gold - New York Festivals Midas Awards 2016

Gold - New York Festivals Midas Awards 2016

Gold - New York Festivals Midas Awards 2016

Silver - New York Festivals Midas Awards 2017

Silver - New York Festivals Midas Awards 2017

Silver - New York Festivals Midas Awards 2017

Silver - New York Festivals Midas Awards 2017

Silver - New York Festivals Midas Awards 2017

Silver - New York Festivals Midas Awards 2017

Shorty Awards for Social Good 2017

Shorty Awards for Social Good 2016

StockholmMediaWeek 'Campaign of the year' Silver 2015