“The internet is over, we can all go home now” -@stinkstudios
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To try out if we could get something viral by jumping on trends in social like: Pharrell's Arby's Hat and the highly addictive but short-lived iPhone game Flappy Bird. We created an endless game of 24 hours of flappy. A site that mashed up Flappy Bird with Pharrell's hat while it played our remixed version of Pharrell's Happy to an endless loop of "Tap along" and "Because I'm Happy"
And the internet responded. Within one single day, the site had generated than 15k+ unique views, 500+ tweets and 1.5k+ likes on Facebook, without any PR or media spend.
Mentions in media
The internet is over, we can all go home now. http://t.co/jOyIG20hSe
— Stink Studios (@stinkstudios) February 19, 2014
BEST.WEBSITE.EVER. — http://t.co/kcdSPUnoK0 via @sarrimaxime
— Baptiste Briel (@baptistebriel) February 18, 2014
Quand Flappy Bird et Pharrell se rencontrent, ça donne ça ! http://t.co/EOYLgKHmwO
— Orangina (@oranginafrance) February 19, 2014
Somehow lacks the charm of the original. Can't quite put my finger on it. http://t.co/d1UN54oyFx via @JessGreenwood
— R/GA (@RGA) February 20, 2014