pronounced [U-L]

Legendary Posters


Heineken partnered with over 40 legendary individuals from the worlds of sport, entertainment and art to create a series of unique posters, which have crossed their borders in support of global non profit Reporters without Borders

Every poster got to travel the world, meet the most extraordinary people and go through experiences you never thought were possible.

They went to space, climbed Kilimanjaro and one got burnt on a volcano - just to come back with it's own story to tell.

In total, 40 posters were created, exhibited at the Amsterdam MoMA - The Stedelijk, and sold on an online auction in benefit for Reporters Without Borders.

The Campaign won several awards, including 5 Cannes Lions (1 silver and 4 bronze).