A global 360 integrated campaign where our job was to unite the Mirinda brand under one message that teens could get behind.
Mirinda is the Pepsi to Coke's Fanta, which basically means it's a small blip on the radars of a global audience. On top of that, every Mirinda marketing group across the world was running different campaigns, under different messaging, targeted at different demographics.
Our job was to unite the brand under one message that teens could get behind. Instead of Disney-esque cartoons and Harry Potter magic associated with Fanta, we took a sensory route.
We wanted to make everyone understand what it feels like when the bubbles hit your tongue, the colors catch your eyes, and the flavors tickle your brain. That's when we arrived at Mess With Your Senses—something anyone with a brain, mouth, nose, eyes, and ears could understand.
From animated movies with binaural audio to a musical poster made with conductive unk
We launched an integrated campaign in over 30 countries, on 5 continents, all in drastically different cultures.