Häagen-Dazs -
Love the mix

An ice cream split in two, with two flavors sharing the same pint. This is the Häagen-Dazs Duo. Our ‘Love the mix’ campaign reflected this notion of ambiguity by showing the duality and sometimes even opposing, sides to people. The split visual went like a red thread through brand assets to retail and POS. The campaign is supported by a series of local activations ranging from dance challenges and art exhibitions to eye-catching digital out-of-home experiences. The campaign message will also be spread through collaborations with local ambassadors.

Role: Creative & Copywriter
Photographer: Senay Berhe
Director: Torben Kjelstrup
Awards: Silver in Svenska Designpriset (Swedish Design Awards)