Mastercard - Restroom For All
At the New York City PrideFest in 2016. At the midst of the controversy of the North Carolina Bathroom bill, we created a priceless experience that laid the foundation for many more #AcceptanceMatters projects to come. Including the Cannes Lions Grand Prix winner ‘True Name’ card.
Working with creative technologists, we developed a custom API for a Bluetooth-controlled lock, with a pulse sensor and an Arduino Yun micro controller it wirelessly communicated with the restroom lock.
When a visitor placed their hand on the sensor, LED lights lit up to the rhythm of their heartbeat and wirelessly unlocked the door to the restroom -- promoting acceptance for all.
Role: Creative, Strategy and Copywriting
Press Coverage: Adage - Mastercard’s ‘Restroom for all’ wins best of show at ANA Multicultural Awards
Contagious - The start of Mastercard’s LGBTQ+ efforts, including ‘True Name’ Card
Campaign - To get into MasterCard's Pride parade bathroom, have a heart
Little Black Book - This Rainbow'd Restroom Accepts All Humans at Pride Fest NYC
WARC - Mastercard’s “Restroom for All” tops ANA’s Multicultural Awards
Ethical Marketing News - McCann Awarded Best of Show at ANA’s 2017 Multicultural Awards for Mastercard’s ‘Restroom for All’ at NY Pride Parade
As bathrooms became a battleground in 2016.
We created a one-of-a-kind restroom that
accepted all humans.
Case study
