Mastercard - My first Purchase

To thrive, Mastercard must recruit top talent. But how do you overcome young grads’ perception of Mastercard as a stodgy credit card company? We built an immersive experience that made students feel the difference they can make at Mastercard.

To connect the displaced people in the refugee camp with the students, we called upon the power of music. We built a seamless digital stage to connect two worlds – Kara Tepe Refugee Camp in Lesvos, Greece, and Washington University in St. Louis – and refugees, current and former, shared their music across continents.

Role: Creative, Strategy and Copywriting
Awards: Merit Award - One Show,
5 x Silver Midas Award

Case study

“Exhibit of first purchases challenges norms of necessity.”

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Testimonials from a tricky existence