Testimonials from a tricky existence

In theory, shopping for a new TV or an electric tooth brush should be a pretty smooth affair. However, with pushy sellers and dodgy return polices a common sight in Sweden, reality couldn't be further from the truth. Luckily, there's NetOnNet, a Swedish home electronics retailer known for offering a smooth customer experience.

In an integrated campaign that breaks with category conventions. We imagined the complications of lives unbeknown to our own. Like a vampire who can't pick up his kid at school before sunset, a knight lost in the modern world, and a woman trapped in a magnetic body. Pretty difficult stuff. Luckily, they all make their lives a bit easier by shopping at NetOnNet.

Role: Copywriter & Creative
Director: Nalle Sjöblad
Press: The Stable |  LIFE IS COMPLICATED. BUYING ELECTRONICS IS EASY.
Resumé | Krånglig vardag kräver enkel shopping av hemelektronik (in Swedish)
Pub.be | NETONNET A LE SENS DE L'HUMOUR (in French)