It’s your Coop
Coop is one of Sweden’s largest grocery chains. But, the youngsters don’t know that it’s a co-op – maybe the lack of hyphenation confuses.
So we made a film to make it clear:
That those fellas on the top? They’re you.
Oddly satisfying offers
To show Coop’s owner-exclusive deals on TV, Instagram, TikTok, Facebook and even banners. We created a concept showing the weekly deals being restocked from a POV perspective.
We designed the studio kitchen and got to work on the offers. Meanwhile teaching the inhouse team how to continue produce these for weeks, months and years to come.
Role: Copywriter & Creative Director
Director: Marcus Kurn