Mastercard - Start Something Priceless

The iconic Priceless campaign was born out of the insight that experiences matter more than things. That insight is alive and well today, but on its 20th anniversary. Instead of being an observer of priceless moments, Mastercard became an enabler of priceless experiences. Together with five-time GRAMMY® nominee SZA, we made seven unique renditions of Willie Dixon’s “You Can’t Judge A Book By The Cover” to spread a message about acceptance, and start something priceless for aspiring artists fighting against adversity.

Press coverage: Fader - Watch SZA team up with 6 breakout artists to talk struggle, self-love
Forbes - Mastercard Looks To Start Something Priceless Leading Up To The Grammys
Complex - SZA Gives a Soulful Rendition of “You Can’t Judge a Book by the Cover”
Uproxx - SZA And Other Rising Stars Team Up For An Eclectic Rendition Of ‘You Can’t Judge A Book By The Cover
AOL - Grammy-nominated SZA leads awesome 'Can't Judge a Book' cover
Mic - SZA teams up with 6 emerging artists to conquer stereotypes on new song “Can’t Judge a Book”

Can’t judge a book

Documentary & Case study

The week prior to the Grammy Awards a documentary short about the project premiered on The Ellen DeGeneres Show. The documentary features the the seven artists involved in the project as well as a behind-the scenes of the making of the covers at Jimi Hendrix's iconic Electric Lady Studios in New York.